How to Write an Effective SEO Blog

Using SEO blogs can be an effective method of attracting traffic to your website and provides potential customers with further information on your products or services. However, many companies often make various mistakes and this can have a negative effect for their business. If you are unsure how to write an effective blog for your website, take a look at the video, which covers the following tips and you can’t go wrong.

1. An SEO-friendly blogging platform – By choosing an SEO blogging platform that is fully featured but also easy to use, such as Wordpress, you can integrate fresh content into your site regularly, use homepage snippets and take advantage of highly effective plugins, which allow you to automatically link your posts to your social network feeds, such as Twitter, and much much more.
2. Long-tail keywords – If you place long-tail keywords in your blog posts this will not only create more traffic to your website but it can target your demographic. Using internal linking can also produce natural links to pages on your website, which ensures potential customers and the search engines can easily find related content.
3. Fresh Content – If you update your website with fresh, well-written and useful content then you are providing your customers a valuable resource. Regularly updating your blog with new posts invites the search engines back to spider your site more often.
4. Blog snippets – A condensed view of your blog on your homepage will encourage readership, as an interesting title and first line may attract the reader to click on the blog post. Blog snippets are also a way of improving keyword density, and show your readers you have a newly published blog waiting for them to read.
5. An attractive blog – An unappealing blog can easily force a potential customer to click away from a website and take their business elsewhere; therefore you should ensure your blog page is aesthetically pleasing and matches the style of the website. The words on your blog should be an appropriate size so the content easy to read.

Take a look at our other video blogs for more tips and ideas for SEO success!

How To Write For The Web

Starring in this video blog are two of our in-house copywriters, Kyle and Kim.
Here they cover how to effectively write for the wider internet and how to draw readers in through exciting and interesting content.
Of course though, they also cover search engine optimisation basics and how to effectively integrate them into your content whilst keeping your copy easy to read and informative. The key points they cover are:

• Compact writing to cater for online audiences
• Writing specifically for your targeted visitors
• Incorporating SEO practices for the benefit of search engines and users alike
• How to properly utilise your keywords
• Tight writing, and how to make it favourable to search engines

Within the video our expert copywriters will guide you on how to attract your target audience through well-written and effective content. It’s widely accepted that attention spans are getting shorter thanks to the mass of information currently available on the internet. Our copywriters will give you advice on how to condense your writing into manageable chunks whilst also helping it flow and ensuring the right SEO techniques are in place.
They will advise on the best ways to incorporate your keywords into your copy to make it attractive to search engines, which will help increase your long-term rankings whilst not looking out of place in your writing.
But most importantly, they discuss how to write for your core audience and how to attract – and keep – a whole new user base with SEO copy that speaks volumes.

PR Writing and Structure

There are various elements in an SEO campaign which take place off-page. These include press releases, which are different to blogs and articles, yet require a similar level of care and consideration if they are going to achieve maximum results. As this will be categorized as news, the subject of a press release needs to be worthy of the title. As with articles, a PR cannot just be a blatant sales pitch, crammed with keywords and links. If it is, search engines, ethical websites and users are likely to ignore it. In this video, two of our experts offer advice and tips on:

• Composition and format of press releases
• How you should structure the content of your press release
• How a press release can boost your company image
• Why a press release should include information on your company

Whilst it may seem at first seem unlikely that your company will have regular information worthy of a press release, the subject can be anything related to the sector your business is in. For example, if there has been a recent shift within the industry that could affect your company, then a press release can feature your response to it. A good PR, when done well, can provide great visibility for a company, while telling the readers much about who they are what they do. It can also provide backlinks as a natural part of the content, with keywords implemented organically into the text, as long as they are relevant to the subject and not merely used for the sake of it.