Social Media Optimisation (SMO) & Marketing (SMM) Company

Social Media Optimisation

Social Media and Social Media Optimisation is ever increasing in importance as a marketing tool for websites. Social media marketing is about building relationships and having conversations with your customers. These conversations can help to improve your online presence with a well executed social media marketing plan.

We at SearchEngineOptimisation.co.uk pride ourselves in delivering effective social media strategies that are tailored specifically to each client’s needs.

The main goals for any social media campaign are:

Increased Brand Awareness

To Build Authority

To Learn More About Target Audience

To Gain Inbound Links

To Educate and Inform Customers

To Improve Customer Service

Monitor Brand Reputation

Improve Sales

What We Will Do

Set up and optimise profiles on main social media sites (Twitter, Facebook and Linkedin)
Set up and optimise additional 100 profiles on various social media sites
Link website blog to Twitter feed so new posts are automatically tweeted
Link website blog to Facebook page
Set up company page on Linkedin

Reporting

Successful social media campaigns require transparency, honesty, relevance and commitment. We will report on your brands online reputation along with new website visits, friends and followers.

Traffic

We will review and report on all traffic coming through to the website from all sources. The benefit of Social Media is that it will build awareness of product, service and brand and in turn increase traffic through all sources. Social Media is also known as Viral Marketing because of its viral effect.

Unique Visitors

Whilst we wish to look at overall visitors to the website, we also need to look at the unique visitors. This then helps identify where we see new areas reached and new customers coming to the website.

Referring URLs

This is by far one of the most important to track and watch. The more referring websites that direct traffic to your website the more exposure we know your company will be achieving. A report of all referring URLs and total numbers are provided monthly.

Knowing which social sites send you the most traffic and which blogs and news hubs are picking you up is very valuable. This helps you manage the entire conversation, the influence these sites have in your niche and which of the sites sending you traffic is sending visitors that are engaging in your content.

Conversions

This is a factor to consider however not a main one. We will report on all conversions delivered through the website from Social Media websites. Conversions are classed as leads or sales.

Micro-conversions

These are defined as people who subscribe to RSS, Twitter Followers, and Facebook Fans.

Seeing the referrals that are generating those outbound clicks is essential, as it helps you understand again which funnel of traffic does best on your site. Sphinn might only bring you a couple hundred unique visitors, but out of those you might get 100 new Twitter followers. Digg might send you 50,000 visits and generate nothing when it comes to new RSS or Facebook Fans. Again, the more you know about the hordes of traffic flooding to your site, the better feel you can get as to which communities might help you to build your influence.

Loyalty/Avg Time on site

We will look at criteria such as bounce rate and average time on site each month and look at which social traffic tends to bring visitors that spend more time on your site. Statistically visitors from Twitter spend 43% more time on your site than Digg referrals, and Facebook visitors are spending more time than StumbleUpon? Understanding which referrers from social sites create more page views per visit and longer time on sites is very important and will be reported on monthly.

Branded keywords and type-in traffic

We will look at the monthly searches made on brand related terms and the resultant number of clicks generated to the site from brand terms and compare year on year trends (so we take in to consideration seasonality) and monitor performance. Increases in brand traffic are a good reflection of the resulting Social Media activity.

What is social media marketing?

Social media marketing is a fantastic way to build your web presence so that you receive website traffic from alternative sources to the internet's main search engines such as Google, Yahoo or Bing. By creating a social media campaign you can build your online profile so that you create a brand image that will increase your popularity and reputation amongst other web users. Social media marketing is a great way to drive traffic to your websites but if done incorrectly you could find that your social media campaign has a negative effect on your business and undo any hard work already put in. You can only be sure of success if you outsource to a social media company who have the experience required to create the desired effect.

At Searchengineoptimisation.com, our social media agency can create a social media campaign which fuses together useful content with the relevant technology such as Facebook, Twitter or a blog. If you don't interact with your chosen platforms on a regular basis or with a presence that lacks authenticity your social media campaign will not be successful. Our social media agency can interact with social platforms on your behalf and create a buzz around your brand. Recognising social media outlets is also important, especially for large businesses in order to create the right sort of image for your company.

What our social media company will do

Social media marketing if executed successfully will create a web presence for your sites and will build your online brand for you. However, if you decide not to use a social media company and create your own social media campaign you cannot afford to make any mistakes as just one error will wipe out all the good work you have done. Our social media agency will handle the social media marketing for you by creating strategies to build your reputation online. By creating a social media campaign with Searchengineoptimisation.com we will build your brand using social networking sites, discussion forums as well as blogs. Your social media campaign will increase the amount of traffic to your website if it is dealt with by a social media company who regularly submits the right kind of content for you.

By outsourcing your social media marketing to our social media company you will see benefits very quickly as relevant content posted to social media sites is viral and will quickly be viewed by many others, allowing your pages to be indexed quickly. Our social media agency will use social bookmarking techniques to alert individuals and search engines to new content which has been posted, such as a blog. Social media marketing is also a valuable tool in order to obtain backlinks and inbound links which will create confidence in your brand. A professional social media company will be able to increase the amount of relevant traffic to your website, which means you should also see an increase in sales.

The complexity of social media marketing

Social media optimisation can be very complex and become a huge drain on valuable resources such as time and money. Outsourcing to a social media company such as Searchengineoptimisation.com can be an effective use of your resources as you will be using your time to deal with other tasks, and the cost of a social media agency is much lower than you think! As you will be able to leave the implementation of your media campaign to a professional social media agency you will spend your valuable time dealing with other aspects of your business. Here at Searchengineoptimisation.com we can create a campaign which will build your reputation as well as a valuable online presence which you will only achieve by outsourcing to a social media company such as us.

Many people have an idea what social media is but don't have an in-depth understanding of how it works to improve your web presence. Our social media agency has many experts who know exactly what to do and how social media works and can therefore create a strategy that will benefit you in many ways. Social media, if used correctly, can create a positive image for you as well as encouraging the expansion of your business. By employing the services of Searchengineoptimisation.com, you will be guaranteed a greater web presence with higher volumes of traffic which can translate into higher sales.

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