Search Engine Optimisation (SEO) refers to the process by which a website is made more search engine-friendly. There are numerous techniques which can be implemented in order to help your site rise up the search engine results pages (SERPs) by making it easier for search engines to find, index, understand and rank in their results for relevant search terms. SEO campaigns can be divided into two main categories; the work which is carried out on the site itself (on-page) and the SEO techniques which are executed off the site (off-page) for the benefit of your overall search engine optimisation efforts.
On-Page Optimisation Techniques
To ensure a complete and thorough optimisation process, searchengineoptimisation.co.uk will identify and resolve every aspect of your site that could possibly be having a negative impact in search listings.
We will then look to add value to the site by increasing usability and relative information to your pages.
Please see the below breakdown of our proven onpage techniques:
Critical Errors
- Check for/fix canonicalisation issues – Fix duplicated URL issues
- Check for & fix broken links - All 404 errors will be removed or redirected
- Identify & remove/nofollow external links
- Create XML and HTML sitemaps to improve site crawling and also usability
- Check for & fix all W3c validation errors
- Check for web hosting location
Site Improvements
- Adjust meta tags (title, keywords, descriptions)
- Add user friendly optimised content
- Adjust/create SEO friendly headings. (h1, h2, h3 etc)
- Optimise image alt tags
- Optimise internal linking on site keywords
- Check for/remove duplicated content
- All work completed on test url for sign off or in report format
Blog Integration
- Installation of Wordpress Blog platform
- Install relevant SEO friendly plug-ins
- Optimise blog homepage meta tags
- Create SEO friendly directory structure
- Create link to blog from homepage
- Add most recent blog snippets to homepage
- Dynamic RSS feed made available on site
Off-Page Optimisation Techniques
As part of all SEO projects here at searchengineoptimisation.co.uk we look to improve a websites natural linking profile to build the domain authority of a site. Domain authority is determined by the number of backlinks a site has from other relevant sites that provide information about a particular subject. The more relevant backlinks a site has generally sees them rank higher for particular terms so the goal here is to build on the number of relevant links by the following linking methods:
- Article submissions
- Directory submissions
- Social media submissions
- Themed PageRanked links
- Blog comments
- Press Release Submissions
At the start of all search engine optimisation projects we would review a client's full linking profile to establish the shortfalls in comparison to the client's competitors who are on page one for the main target keywords. Depending on the clients current linking profile we would then set out an off page monthly workflow plan in order to increase the client's backlinks.
Each project is reviewed on an individual basis to determine the best methods to apply to each project so that, from an off page perspective, all steps are taken to increase a website's linking profile. After the first few months of the off page strategy has been implemented each project is then reviewed to determine the effects of the work done so far and to re-assess the client's linking profile in comparison to their competitors to ensure the right amount of off page work is being done in order to compete with the competitors on page one.
You can read more about our link building techniques on our link building strategy page.
