Introducing The Searchengineoptimisation.co.uk CMS
You might already have your very own content management system (CMS) as the backbone of your website, and while you may be comfortable working with it, our experience in SEO indicates that although the CMS you are using may be user-friendly, there is every chance that it won’t be very beneficial to your SEO campaign because it wasn’t devised for that purpose.
Most CMS’ won’t have been designed with search engine optimisation in mind and thus, you may well not be able to maximise your SEO results and see the benefits of your website reaching its full potential. We have developed our own custom CMS at Searchengineoptimisation.co.uk which on every level helps to make it easier for world’s most prominent search engines to find, read, index and understand the site, whilst still remaining easy to use, making sure you get the best experience possible when managing all aspects of your website.
The Searchengineoptimisation.co.uk CMS can be customised to all of your website’s requirements, whether you require something simple, or a full eCommerce solution. We can create a system with a well-structured payment gateway, easier ways to promote your products and services and much more besides.
The key features of Searchengineoptimisation.co.uk’s CMS are:
Simple Meta Customisation
Most CMS’ will either only offer slight meta customisation or, in the worst case scenario, no customisation at all. Metas are a small but significant part in an effective search engine optimisation campaign, and through our custom CMS you will be able to self-edit your keywords, descriptions and title tags on any pages that require them.
This will help search engines to better categorise and index your website as all your pages, products and services will be better highlighted for search engine spiders to crawl. For those with a large number of pages and categories, you will also be able to configure meta patterns which will generate meta tags automatically for the desired pages.
URL Structuring And Definition
Your website will be better picked up by users and search engines alike if it uses relevant, well-structured URLs. The human element is the most important factor though – your visitors are likely to return if you use friendly, memorable domain names that aid their overall user experience. Our Searchengineoptimisation.co.uk CMS will keep all of your pages organised and optimised for both users and search engines.
The CMS will keep all of your URLs ‘friendly’ but, should you delete any pages at a later date, broken links may occur which will hamper your SEO campaign. Our CMS will allow you to generate a 301 redirect for deleted pages which will pass users onto another page of your choosing, and also mean they won’t get directed toward any error messages.
Content Management
WordPress is a great tool to those who work in SEO thanks to its simple, yet feature-packed interface and is a superb platform for blogging. Blog Integration will be one of our first jobs when you choose our custom CMS, and we will make sure your blog posts, articles and press releases are presented on your homepage in handy snippets that will give users an overview of the content. The regularly changing content in these snippets please the search engines too.
Also included is our unique WYSIWYG panel (What You See Is What You Get) which will allow you to preview changes to your website’s content as and when you make them, also saving you a great deal of time when content editing and easily managing your uploads such as PDFs, images and flash files.
Sitemaps detail all parts of a website to search engines, and regularly updating them is part of most progressive SEO campaigns. A custom Searchengineoptimisation.co.uk CMS will always create a fresh dynamic Google and HTML sitemap in place of the old one whenever changes are made in the CMS and blog area, ensuring that sitemaps are always up to date at every stage of your project.
Our CMS is also very friendly for visitors to your website – they will easily be able to subscribe to an RSS feed guaranteeing they will always be updated whenever a new blog or content is added onto your site.
Other Features
Our custom CMS can also incorporate advanced search features for your website, including a quick search box which will be embedded into all of your web pages. You will also be able to customise filters to meet your own site requirements. Our Quick FAQ Creator will allow you to easily construct a Frequently Asked Questions section for your website, while the Custom Form Creator will let you create or delete forms with a large number of fields – excellent for polls and surveys.
