Social media optimisation can take up a lot of time. When you’re managing your website optimisation campaign, trying to balance out link building with other professional SEO services, you might simply not have the resources to spare for social media services as well. It’s at this point that you’re likely to ask, ‘What social factors really count with Google?’
First, it’s important to acknowledge that social media factors do count with Google and Bing. Over the last two years, the changes brought forward in both search engines have evidenced significant social influence. This has forced changes in most SEO plans, but many businesses are still unclear on which areas of social media they must focus on, and which can be safely put to the side.
Here are some of the factors Google and Bing are likely to take into account:
*Your social standing. Social media has become a nice shortcut for the search engines in terms of reputation assessment. Your participation, and more importantly, the ways others interact with you, will be looked at by the search engines.
*The social media site. Not all social media sites are equal, and that’s a factor you have to think about when choosing. Talk to us at www.SearchEngineOptimisation.co.uk about this.
*Your profile’s ranking. This will, of course, depend on your social standing, but it’s easier to assess via PageRank.
The good news is that although you do need to work at your SMM, getting just one profile to prominence should see you through.
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Posted by Rory.
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