There’s a lot that’s been said in the media lately about the Andy Gray and Richard Keys furore – and that’s where it’ll have to stay, we’re afraid! We at www.searchengineoptimisation.co.uk obviously don’t feel it’s right to comment – what we will comment on though is the reputation management pickle that a Birmingham entrepreneur now finds himself in.
Ashley Yeates has poured an awful lot of time and energy into creating a downloadable app alongside a company called Quapps Interactive, who already have a good ‘app pedigree’, that featured Andy Gray and Richard keys talking about what are perceived to be the best media quotes and blunders in the footballing universe. How ironic…
The last few days haven’t been too fun for Ashley: “I had this idea and approached Andy and Richard and we recorded some great content. We got the voices and worked with a firm that did all the technical stuff. I cannot believe that the week the app is going live there is this furore surrounding them. We submitted the app to Apple last Friday and we are expecting it to be launched within seven days.”
So how does a company, through no fault of its own, orchestrate a damage limitation exercise for a product that may very well fail because of circumstances completely out of their control? If the app is indeed still scheduled to be launched (at the time of writing we can’t much mention about it on the web) then Quapps need to be as positive as possible about it through social media services and other channels, concentrating on the app’s best features (the funny quotes and prediction centre), and try their best not to focus too much on the Gray/Keys association.
Which, understandably, may be close to impossible because the app is themed so heavily around Gray and Keys. But the potential is still there to recoup some money – if only a little – from sales.
The experience hasn’t been good to Quapps, but their response may shape the future of their company. By coming out fighting in a positive manner and allowing themselves to be seen laughing at how unfortunate they’ve been can win them many friends and followers for the future.
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Posted by John.
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