Information is one of the biggest commodities of the internet. Just about every business looks for information conversions in one way or another, whether it be for email marketing, site subscription or purchaser registration. One of the decisions to make when plotting out this point in your conversion path is whether to host your forms on-page, or embed them within a pop-up.
Opinion is divided about form placement. Some favour removing the form into a pop-up, so that it doesn’t interfere with the page. Others prefer it on the page. Both options have advantages and disadvantages.
1. Pop-ups. These can be handy because they remove complicated elements from your page. However, they do present another step for users to take, which can present an obstacle for conversions. Another minor complication can be the hidden nature of pop-ups, and you should discuss this with your SEO company or our team at SearchEngineOptimisation.co.uk.
2. On the page. On-page forms present their own complications. Their code needs to be examined during search engine optimisation services, and they can clutter up a page, leading to a higher bounce rate. One positive to containing forms on the page, however, can be the immediacy of the form, which prompts more conversions.
It doesn’t matter what you do, forms can get in the way of both conversions and SEO. Although forms present a fairly small issue in the grand scheme of things, it is important to assess their efficacy. Overlooking the forms in your conversion paths when you’re optimising can drain on both your rankings and your conversion rate.
Everyone’s always looking for a way to turn content into links. In the SEO world, it’s like the alchemical recipe for gold. Luckily, turning the content of your pages into valuable links in your profile is much simpler than metal transmutation.
There are many methods for making pages more link-worthy. Some of them require more thought or investment than others, and you can talk to us at www.SearchEngineOptimisation.co.uk about your options. You can try embedding a piece of software or adding an e-book to your pages. Or, you could simply place an infographic next to your text.
Consider the infographic. It’s about as simple an image as you can get on the internet. Some content producers spruce theirs up, it’s true, but the simple lines of traditional infographics work just as well. Yet, somehow, they seem to capture the imagination. Just look up any slightly technical topic on Google Images and you’ll see how popular this device is.
Adding an infographic to a piece of content is a good way to attract your target users’ attention, help you get noticed in Google Images and keep traffic stuck to your pages. Of course, they are also an excellent way to get technical information across in an easy to understand manner.
Infographics aren’t the Philosopher’s stone of SEO link building. They won’t magically transform your article on wine into a link-drawing viral. But they are handy little search engine optimisation tools. Consider augmenting the efforts of your search engine optimization company from time to time with these simple informational devices.
Search engine optimisation isn’t a short-term strategy. While some tactics can boost your rankings up fairly swiftly, there’s always more work to do if you want your pages to stay up there. For this reason, it’s important to have a look at the long term, as well as the short term, when you SEO.
Thinking about the short term
If you’re looking for a boost in the short term, your search engine optimisation agency is likely to tell you to concentrate on links and content. Fresh content attracts search engines, and links tell the search engines you’re running a reputable site. Concentrating on these two things, as well as tinkering with the on-page factors that affect SEO, makes sense.
However, companies can be a little short-sighted about these early SEO tactics, particularly when the results start coming in. Many make the mistake of slacking off on their SEO link building the first time they see their rankings rise. This can be detrimental in the long term.
The long term plan
Long-term SEO involves concentrating on building site quality. Investment in content and links must be ongoing, so strategies for both of these must be sustainable. A broader strategy for building your reputation is also advisable, and you can discuss this with us at SearchEngineOptimisation.co.uk. The main difference with long-term SEO is that it is deeper, broader, with less direct connection between action and effect.
Short-term SEO strategies can be useful. Underneath those short-term tactics, though, you need to plan for the long term.
Social media optimisation can take up a lot of time. When you’re managing your website optimisation campaign, trying to balance out link building with other professional SEO services, you might simply not have the resources to spare for social media services as well. It’s at this point that you’re likely to ask, ‘What social factors really count with Google?’
First, it’s important to acknowledge that social media factors do count with Google and Bing. Over the last two years, the changes brought forward in both search engines have evidenced significant social influence. This has forced changes in most SEO plans, but many businesses are still unclear on which areas of social media they must focus on, and which can be safely put to the side.
Here are some of the factors Google and Bing are likely to take into account:
*Your social standing. Social media has become a nice shortcut for the search engines in terms of reputation assessment. Your participation, and more importantly, the ways others interact with you, will be looked at by the search engines.
*The social media site. Not all social media sites are equal, and that’s a factor you have to think about when choosing. Talk to us at www.SearchEngineOptimisation.co.uk about this.
*Your profile’s ranking. This will, of course, depend on your social standing, but it’s easier to assess via PageRank.
The good news is that although you do need to work at your SMM, getting just one profile to prominence should see you through.
There’s a lot that’s been said in the media lately about the Andy Gray and Richard Keys furore – and that’s where it’ll have to stay, we’re afraid! We at www.searchengineoptimisation.co.uk obviously don’t feel it’s right to comment – what we will comment on though is the reputation management pickle that a Birmingham entrepreneur now finds himself in.
Ashley Yeates has poured an awful lot of time and energy into creating a downloadable app alongside a company called Quapps Interactive, who already have a good ‘app pedigree’, that featured Andy Gray and Richard keys talking about what are perceived to be the best media quotes and blunders in the footballing universe. How ironic…
The last few days haven’t been too fun for Ashley: “I had this idea and approached Andy and Richard and we recorded some great content. We got the voices and worked with a firm that did all the technical stuff. I cannot believe that the week the app is going live there is this furore surrounding them. We submitted the app to Apple last Friday and we are expecting it to be launched within seven days.”
So how does a company, through no fault of its own, orchestrate a damage limitation exercise for a product that may very well fail because of circumstances completely out of their control? If the app is indeed still scheduled to be launched (at the time of writing we can’t much mention about it on the web) then Quapps need to be as positive as possible about it through social media services and other channels, concentrating on the app’s best features (the funny quotes and prediction centre), and try their best not to focus too much on the Gray/Keys association.
Which, understandably, may be close to impossible because the app is themed so heavily around Gray and Keys. But the potential is still there to recoup some money – if only a little – from sales.
The experience hasn’t been good to Quapps, but their response may shape the future of their company. By coming out fighting in a positive manner and allowing themselves to be seen laughing at how unfortunate they’ve been can win them many friends and followers for the future.
