We have been hearing for a long time about how YouTube is the number two search engine. Quite often people forget about YouTube as they see it as more of a comedy site as opposed to a serious search engine. Granted, we all know and love YouTube for being the place to check out music videos or performances or slightly obscure content such as snakes eating hippos, yet there is a lot more to its talents than just that.
Many individuals and companies are using YouTube as a hosting site for their own videos, or simply just posting videos straight on to the site. These could vary for anything from training videos to watching reviews on products or places of interest. The ability to learn from video has always been around, yet it now appears to be becoming much more popular. Delve into the depths of online video content and you will discover a whole new world of online learning and findings that you never knew existed.
Even better news is that good old Google now displays video hosting site searches within some of its search results, despite having a video search engine of its own. How very noble of them. This is good news for any website who wants to use a hosting video site instead of posting videos on their own site. There are many benefits to using a hosting site for your video content, the main one being that it prevents your own website from getting too bogged down with content which can result in a slower page load.
When it comes to search engine optimisation techniques there are a few basic strategies that you can take from your SEO experience and apply them to your video content. The majority of the actual web optimisation is done within the tags relating to your video, and the most important factor is to ensure that your video content can be picked up easily within search engines – whether they are standard search engines or the video hosting site.
Firstly, ensure that your video title and descriptions include any relevant keywords and phrases. Most good video hosting sites will offer suggestion tools you can use to help you recognise these. As well as your descriptions you should also create tags for your video content which are also keyword rich. It is also a good idea to check the category which your video falls into and if appropriate, place it within more than one category.
If you are hosting on YouTube then you will notice that users to the site can post comments and also give your video a rating. If you can, get a good few comments on first from people you know. You should also ensure there is a strong link back to your website or even better, ensure the name of your website stays constantly on the video content throughout.
Video hosting is a fantastic way to get content out there, and at SearchEngineOptimisation.co.uk we can show you how your business can take advantage of it. It is worth placing it on various websites too as although YouTube is number two, it is not the only one.
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Posted by Phil.
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