Site owners often have long lists of questions to ask professional SEO services. This is as it should be, because site owners often can gain a lot from a campaign which uses SEO and social media marketing. However, these gains can be restricted if the firm concerned decides to go with a SEO outfit which does not offer a very effective service. When a site owner is making up their mind about which firm to outsource their optimisation to, it is vital that they do some research. This should involve crosschecking contemporary data sources and can include making more detailed inquiries via contact with a firm.
At Searchengineoptimisation.co.uk we work hard on the campaigns we run on behalf of our clients. These multifaceted, flexible and tailored campaigns are based squarely on improving site performance. As such, they aim to satisfy users as well as pleasing the major search engines. It is a question of realising that making a site more visible is only half the battle.
The utilisation of video can be a handy tactic for some individual sites. Often users like to watch a video, as long as it is informative and/or entertaining. It can be a good way to persuade them to linger on a site. Videos can be made at reasonable prices these days. However, they cannot be seen as a panacea for a site because a site is about much more than aesthetics and interest stimulation. Most sites have to persuade and direct users to make a purchase and come again so video can only be one feature to consider.
In addition to the limits to video, there are a few other things to consider:
• The search engines are not good at reading or appreciating images or video. They are much better at digesting and valuing content which is in the form of text. This means that it can be a good idea to optimise the title and to put the text of the video on the site.
• A video or videos can have a detrimental impact on site loading time. It has been thought for a while that Google has valued sites which load quickly because users appreciate it. Lately, Google has confirmed that its algorithm pays heed to this factor. It is just one factor which impacts on site performance, but it should not be ignored.
• The problem of video affecting loading times is far from insoluble. A business can direct users to YouTube to see its video, thus circumventing the problem entirely. It is always important to be flexible in theory and practice. Other businesses are doing just this, so there is no stigma attached to it.
It is the case that YouTube has been associated primarily with humour and music, but in some sectors this mental connection can actually be advantageous. For example, many companies can benefit from something which gives them a modern update to their image. It is also true that the presence of other corporations there means that even a firm which wants to have a conservative brand will not necessarily feel out of place.
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Posted by Phil.
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