Search engine optimization is not a science. It has technical aspects, but the nature of the changing discipline means that there is almost always room for debate. For many of the rules, there are important exceptions. This is in part what makes working for SEO services fascinating. However, it also means that novices can find it more difficult to get a handle on the topic. It is crucial to remember two things about SEO. Firstly, each site needs a slightly different recipe of measures to permit it to make progress. Secondly, it is not possible to learn very much about the topic without putting theory into practice.
At Searchengineoptimisation.co.uk we design and implement tailored campaigns which work with the grain of the sites that we represent. By using a variety of techniques, we get more of the right kind of traffic to a site. In addition, we take steps to ensure that a site is able to make the most of the visitors who come to it.
The use of video is something which not every SEO agency advocates. There are reasons which seem to suggest that its use should perhaps be limited. The following list may prove instructive:
- A video is hard for the search engines to appreciate. The web crawlers of the major search engines like Google like frequent additions of content to a site, but they crave content in the form of text.
- Videos can slow the loading time of a site. Neither users nor Google appreciate sites which take a long time to load. This means that some SEO professionals are reluctant to recommend the employment of video.
- Sometimes individuals put things on their site for effect. Graphics in Flash or videos can be added to a site for visual reasons. While appearance does matter, it is far from the be all and end all of a site’s design. There is arguably only a case for using a video if it is likely to fulfil a clear function.
There are some good ways in which video can be used to positive effect. These points are worth considering:
- While the search engines may not be too keen on video content, a video can be optimized using the transcript and a title with keywords and so on. More importantly, users often really enjoy video. This is particularly true of the young to middle-aged demographic, but other ages can also be entertained.
- The potential problem with site loading times can be avoided by putting the video on YouTube. Lots of corporations are doing this. Videos on YouTube are not all humorous or music-related.
- A video should be used only when it has the potential to add value to user experience. Nevertheless, there are many diverse situations in which this is actually the case. For example, a DIY site could feature a video or two which provided useful instructions. An ecommerce site may benefit from having a video alongside more conventional images of its products. It is a matter of judgement whether or not to use the video option.
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Posted by Phil.
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