When people discuss social media marketing the majority of the focus is concerned with Facebook and Twitter, but there is a lot more within the networking world than just these two. If you are looking at a business to business marketing strategy as well as a business to consumer one then it is about time you got involved with Linkedin. In case you are unaware, Linkedin is a networking site but it is aimed at business professionals as opposed to just the general public. This may cause confusion as to whether a social media marketing strategy is the correct term for Linkedin, yet there is no denying how effective it can be in growing your business.
Social media definitely has a place in the world of business but sometimes when we need a bit more of a professional or serious approach, standard social networking sites are not always the best place to put ourselves. There are some major benefits in having a Linkedin profile, not just from an online marketing point of view but from a business angle as a whole.
If you have been previously using social networking sites for your social media marketing then the first thing you will notice about Linkedin is how easy to understand Linkedin is. It takes networking websites back to basics and incorporates all the simple thoughts behind communicating online but strips out the clutter.
The main difference with Linkedin is that it does not allow status updates, and instead what you can do is post questions and answers. This facility offers businesses a great opportunity to show off their expertise, as if you can post an answer to a business question related to your field, then other businesses will recognise this which could drive them to use your services. On the other end, if you need some business advice you can simply post a question out to other businesses. The great thing about Linkedin is that there is no shame in doing this, it simply expands your contacts within the business world and increases knowledge.
Another positive aspect about Linkedin is that it is not that time consuming to manage, as everything is fairly straightforward to understand. Stepping away from the social marketing scene, one of the major uses for Linkedin is recruitment, and as a lot of companies post vacancies within their blog pages anyway, this seems like the perfect place to extend in to.
In case you are concerned that Linkedin does not comply enough with your social media strategy then fear not, as you can also integrate your Twitter account to it. The Linkedin and Twitter partnership basically allows you to link your Twitter account to your page and view Twitter accounts via your Linkedin pages. As an advancement on your website effectiveness, Linkedin also offer a Company Buzz application which allows you to track via Twitter other companies, keywords and brands. This is a useful tool for investigating competitor progress and monitoring your industry success, so is definitely worth getting involved. Contact SearchEngineOptimisation.co.uk to see how Linkedin can help your SMM strategy.
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Posted by Steve.
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