How personal do you want your company to be? Well, if you use social media sites a lot, such as Twitter and Facebook, then it’s more than likely you’re already viewed as a forward-thinking company by your followers. Communicating with them through such avenues gives your company that extra little bit of personality and encourages people to deal with you.
But it’s important not to get too personal. You’re still a business and need to be taken seriously if you want to expand on a professional basis. What’s the point of investing money into an organic search engine optimization campaign and social media marketing if you become too friendly with your customers and lose sight of your goals because you’re being too chatty.
This is where a company newsletter can help balance things out when it comes to social media optimisation. You can still be friendly and answer questions from your consumers through Twitter and Facebook, but complementing it with a good newsletter that highlights your products, services and deals on a monthly basis can help to balance out your online universe.
The danger of pushing your products through social media all the time is that your followers will lose interest and switch off. You have to work hard to find a happy medium so you don’t drive them away, but keep them coming back for more. Alerting visitors to your site that you have a newsletter that they can sign up to gives you a new avenue to interact.
A monthly newsletter that has had a lot of time spent on it, is graphically-impressive and highlights your best deals will always generate interest and traffic. A well-written newsletter will convey all of the month’s happenings in your business and industry into small, easy-to-manage paragraphs with the option to follow a link back to your site for more information if available.
Newsletters can impart more professional information that may be hard to convey over social media sites. Investing in a monthly newsletter is a brilliant way to reach your customers, and keep them in the loop.
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Posted by John.
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