Astonishingly, sixty websites out the FTSE 100 don’t have a social media presence on their website. Some of these do have a presence on ‘the big four’ – Facebook, LinkedIn, Twitter and YouTube – but overall integration is incredibly low. What does this mean then? Do these companies simply not require social media’s services because they’re already doing so well?
The research was carried out by Radley Yelder over an eight month period. During that time, amongst other titbits of information, they discovered that only 29 of the companies had a corporate page on Facebook. Of those 29, only 16 update their profile with new content on a regular basis, with 19 making a thorough effort to communicate with their user base. Pretty incredible when you consider that over 500 million people have a Facebook profile.
Social media is at such a level that companies across the planet are making tremendous use of its services – communicating with their customers, integrating their organic search engine optimisation campaign with it, refining their brand and more. Those who have utilised it properly as early as possible are likely to see more advantages from it in the future than those who arrive late to the party – will these companies be in the FTSE 100 for much longer?
Well, such successful companies aren’t going to disappear from view simply because they haven’t got a Facebook profile, or tweet every other day. But Richard Coope of Radley Yelder sums it up very well when he says: “The survey raises the question as to whether companies are really committed to open and trusted dialogue.”
Richard essentially says that if you don’t communicate with people on the world’s largest, fastest growing social platforms, then your company may be viewed as something of a closed book.
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Posted by John.
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