Have an original, unique video that you’ve created for your website that you want the world to see? YouTube optimisation will help you to get it out there far and wide to a whole new audience, and can be of great use in your SEO marketing campaign.
We’re not talking about big, expensive adverts that fill up the gaps between Coronation Street and Emmerdale. Though they can be optimised for YouTube, you can create your own original videos for your business and use them to attract unique visitors. Content isn’t just about writing a good article or blog post, you know! If you have a video camera then you can create your own unique, original content that you can optimise for search engines via social media management.
Don’t feel as though that, because it’s just a video camera, you can’t record anything professional that won’t be of interest to people searching for your target terms. Take a unique approach, and have a short interview with a colleague to get their opinions on the current state of the industry. Or use it to promote some of your products – take a look at the below example from Tokyo Toys in London, of the UK’s largest importers of overseas toys and merchandise.
Tokyo Toys make a point of walking up and down their aisles with a member of staff and showing off their latest merchandise as well as unique things that may appeal to their customers. Though they are in a niche market, Tokyo Toys have got their YouTube optimisation spot on, and use it as a platform to not only show off their stock but to also relate to their viewers with the energy and positivity exuded from their staff.
Tagging your videos with key search terms and optimising it properly, both on your site and for the search engines, is a great way to interact with your visitors and show them more of yourself on a personal level.
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Posted by John.
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