In recent years search engine optimization and social media marketing has really opened up, and whereas the road to online marketing success was once easily identifiable (think keyword densities et al) nowadays there has been a real extrapolation of social media marketing methodologies; and it really is true to say that there are as many ways of social media marketing, as there are kinds of social media pages.
Whilst there are a myriad ways of getting your brand noticed via social media, this SEO blog will focus on video – as arguably video is the most dynamic media for marketing your brand, as well as the most prone to becoming “viral.”
The challenge with video, in particular, is that in order to be truly successful, it requires a distinctly creative impetus, and whereas quality content can consist of “how to articles etc” truly successful viral videos need to be unique – otherwise they will not benefit from the word of mouth effect, that determines viral video success.
With this in mind then, it is the initial “creative process” that is most important when it comes to creating an effective video, and therefore if you are deficient in the artistic impulse it may well be worth outsourcing to professional SEO services that specialize in video creation. – Remember, nothing falls quite as flat as a badly timed joke or viral video campaign!
So, What Makes a Successful Viral Video?
There is a particular kind of video that springs to mind when we think of a “viral” video, i.e. a humourous video involving most probably a cat of some shade; however, whilst, arguably, humorous viral videos will always be videos that are most memorable – they are not necessarily the kinds of videos you should be making for your social media marketing campaign. – Why?
Well, whilst we all might remember a select few humourous virals, humourous videos are not necessarily the most likely to go viral; in fact Youtube is so awash with abortive comedy viral campaigns, that getting your brand noticed via a humorous or viral video really is one in a million.
Unfortunately, the ubiquity of humorous videos on Youtube isn’t the only bar to the success of a comedy viral video, and by their very nature, a humorous video will be much more difficult to make than other kinds of video – such as how to videos and out and out advertisements. The main reason for this is that humour is incredibly personal, and therefore something that you or your brand find humourous might not wash with the majority of your viewers.
So, Besides Humour, What Makes a Great Viral Video?
Well the best kind of viral will be particular to your specific brand or service – and you will only achieve social media marketing success with a video if you are willing to speak directly to your customers; with this in mind, a video that offers a product demonstration or review will often garner good success for your brand and the links and traffic it brings can benefit your wider SEO campaign.
On a final point, it does not necessarily follow that videos with high production values will be most successful in terms of social media marketing, and instead simpler videos such as slideshows can be just as effective – for a fraction of the cost.
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Posted by Steve.
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