The New York Post has it on good authority that YouTube is looking to stream full-length movies to viewers for a small subscription fee. YouTube executives are planning to offer free unlimited streams for a regular fee, and have – according to the New York Post – been in talks with the higher-ups in Hollywood “for months”.
Google has apparently set $100million to one side to offer to content providers and studios. This idea isn’t really anything new though – LoveFilm and Netflix already offer similar streaming services, for example. What can YouTube offer that’s different from the competition? A proper, full-on HD streaming service has been suggested which could help. Hollywood executives seem to be eager for the move, saying that it can help stamp out piracy in the long-term.
As well as providing a great movie-streaming service, it’ll help Google to establish YouTube as an advertising platform and give people more incentive to stay on the site for longer. YouTube advertising is a great way to promote a site when it comes to search engine optimisation techniques – imagine the benefits of advertising throughout a full-length movie hosted on YouTube!
Video advertising online and video optimisation is on the verge of explosion, and as it stands, YouTube is currently the web’s second largest search engine. The amount of traffic that passes through YouTube on a daily basis is incredible, and you can make some serious inroads for your business if you decide to use your search engine marketing services in conjunction with a site such as YouTube.
The piracy, subscription and quality arguments will have to wait for another day, we’re afraid. But when it comes to SEO, social and video optimisation, then they’re great SEO measures to employ when you’re looking to promote your site across the internet.
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Posted by John.
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