Social networking sites have become an extremely popular place for any size or scale of business. Twitter in particular has become increasingly more popular as companies strive to gain as many followers as they can whilst at the same time, following interesting and relevant profiles. All of this increases awareness of your brand or company and allows you to communicate on a regular basis in an personal way, to both new and existing customers.
There are some golden rules when it comes to micro blogging, or tweeting as we more commonly know it, and the bigger your Twitter community becomes, the more crucial it is that you are managing your tweets well.
Any company which has had a Twitter account for a while and has been running a successful social media marketing campaign will at some point get to the stage where they have a substantial number of followers. In terms of awareness, a high number of followers is a good thing, however the golden rule of any marketing strategy is that quality is usually more important than quantity. This means that just because you have a huge number of followers, it does not mean that your brand messages are being read and understood by each and every one of them.
To put this into perspective, it is worth comparing your social media marketing strategy with any standard marketing strategy. Consider you were marketing two different types of shoe. One is aimed at teenagers and was fashionable and cool, whilst the other is aimed at older people and is suitable for joint problems. You would not use the same message or advertising channels to target both these audiences, yet with social networking sites, you only have one channel and a mass audience.
The concern with this is that if you are posting regular tweets with a generic base to them, then the likelihood is that only half your followers understand or are interested in what you are talking about. When segments of your audience are being eliminated or left out, they start to lose interest and if your network begins to diminish, you are heading for trouble.
Thankfully, those good people at Twitter have come to the rescue and offer a fantastic tool simply called ‘Twitter lists’. This basically allows you to tap into specific markets or target audiences, and you can choose to tweet to specific individuals within the lists or the lists as a whole. Depending on how many groups you create, you can mix and match them for various different messages. This is a very simple strategy but one which could save your social networking reputation. At SearchEngineOptimisation.co.uk, we are web optimisation experts when it comes to social media marketing, and can help you get the best out of it for your business.
You can of course still tweet to your entire set of followers and quite often this will still be necessary. It is always good to have the option thought, and this way just makes it a little easier. Granted it will take a little more time to produce and post tailored tweets, but the effort will be worth it in the long run.
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Posted by Steve.
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