Social networking has come on tenfold, and taking the world by storm even more is social networking via mobile internet. With technology advancing at an alarming rate it is hard for websites to keep up and any company embarking on any social media marketing plan can particularly struggle with growing trends. As difficult and intimidating as it may be, the harsh fact is that any sites that are not keeping up with the changes and developments in technology are going to get left behind.
Before you run away and in hide in sheer fright at the thought of having to update all your content, take it slow and start by focusing on providing diverse content within your social media marketing strategy. At Searchengingeoptimisation.com, we think that one of the most common reasons for people accessing mobile internet is to browse their favourite social networking sites and to communicate with others, so it makes an obvious place to start. In order to distinguish what type of content you need to be including, you first need to consider user trends when using social networking and mobile internet. Of course some of the most common factors are microblogging, which requires less input in terms of complex content, but including links to other forms of content can really make you stand out from the crowd.
New technology and applications, in particular from Apple, has meant that users can access pretty much the same standard of information which they can via internet on a PC. The introduction of the iPad and version four of the iPhone in particular have seen any initial technical problems with mobile internet ironed out and formats such as larger images and videos can now be accessed with much more ease. The key to making images and videos work well within your social media marketing strategy is to only post relevant and interesting content and also ensure that is easy to download. Accessing mobile internet and social networking sites is often done quickly and users do not always have the time or the patience to wait for content to download.
Many websites shy away from including more complex information on their mobile versions of social networking sites, partly due to them thinking it is not entirely necessary. Before dismissing the idea completely it is worth recognising the benefits additional content can have on your business. Word of mouth marketing has always been an effective strategy and it still remains it to this day. Social networking sites are a haven for recommendations and file sharing and when it comes to referring information, nobody is trusted more than a friend. For this reason alone, getting your content distributed via these sites can work wonders.
Start simple by including video links in your tweets on your profile pages or incorporate them into your actual profile. Post fresh images on a regular basis to keep people interested and gain attention. Once a few people favour your videos and images they will distribute for all their friends or followers to see, giving you a much wider audience and ultimately an increased customer base.
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Posted by Steve.
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