Social media marketing is full of pitfalls for the enthusiastic amateur. If the average site owner is basing their approach on little more than what they have gleaned from using Facebook or Twitter for social purposes, their campaign is unlikely to thrive. However, sometimes individuals behind a social media campaign do not even seem to have taken on board what they should have learned as users. It is always best to use a SEO firm to assist with social media work, because they can combine their knowledge of SEO and the social media networking sites to good advantage.
At Searchengineoptimisation.co.uk we have the experience and expertise required to make progress via the social media networking sites. This enables us to achieve more than we could if we simply used conventional SEO. Nevertheless, it is important for anyone to be conscious of some of the basic errors that can detract from a Twitter campaign. Twitter can be a great way of drawing attention to a blog, but if it is used ineptly many opportunities will be missed out on.
There are a large number of mistakes which can be made during a Twitter campaign. These unforced errors can alienate a target audience quite swiftly, making it hard to make up lost ground. There is obviously little point in wasting resources in time-consuming activities. The following list may be of some assistance:
• It is important not to send lots of automated Direct Messages. This kind of unsophisticated approach makes the user feel that their identity is being ignored. Unless the scattergun approach just happens to ‘hit’ a potential consumer is particularly interested in what you have to offer, it is often purely counterproductive. Self-promotion has to be carried out subtly on social media networking sites for it to be effective.
• Retweeting insufficiently can make it appear that a firm does not acknowledge the contributions of others. This means that it gives the appearance of being uninterested in the conversation. Individuals feel grateful if they are retweeted on Twitter so trading on this psychological fact is astute. Nevertheless, retweeting should not become indiscriminate. Some users of Twitter will feel that their retweet is being devalued if you retweet what they view as low quality tweets.
• Failure to define a target audience can lead to a campaign slipping between two or three stools. It is much easier to attain success if you avoid tweets which are not about the subject with which you are most concerned. It is not really that your tweets should ever be too bland, it is actually more the case that users can become disorientated if your tweets in their timeline are about divergent things. Focus is all in a Twitter campaign.
• Each tweet should have a well-defined purpose. It is foolish if tweets are not delivered with a clear aim. They should be commenting on relevant industry issues. They should be asking questions of potential consumers. They should be flagging up new blog posts. They should not be musing about the vagaries of the climate or moaning about experiences on public transport.
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Posted by Steve.
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