Lots of individuals and companies have a Twitter profile, yet having one and making it work is another thing altogether. At SearchEngineOptimisation.co.uk we cannot stress enough the importance of social media optimisation, and when it comes to creating a strong network on websites such as Twitter, it is important to build a strong network up slowly and not make it all about facts and figures. There are a lot of companies offering social media advice and business tactics, yet sometimes the most effective methods for creating a strong social network are a lot more about common sense and require a much more personal approach.
One of the most common complaints we hear from businesses when it comes to their Twitter account is that they are not getting enough followers. People only follow those who are posting something interesting, and quite often things that are interesting revolve more around personal posts than business posts. In between the product launches, industry news and service updates it is important to add some personal touches to your tweets. Yes, it might seem a little absurd and off the cuff and in some cases even a step away from the professional image you are trying to portray, but it can work.
The most obvious place people will look for people to follow is those who are following them. For this reason you should ensure that the people you choose to follow are relevant to your business and would have an interest in what you had to say. Despite that it is worth remembering that no matter what their business interests are, people on Twitter want to know about real people and that means using some of your tweets to post personal messages. Whilst tweeting what you had for lunch may go against every business social media marketing strategy, it will be a nice change for followers to read something they can relate to on a more personal level and portrays the human side of a Twitter profile.
The clue is in the name of sites such as Twitter and that is that they are social networking sites. Building up a network of people, both business and personal associates, takes time, patience and skill. It requires you to build up a rapport with your audience and know what they are interested in. Look at other people who they are following and get an idea of what they are tweeting about. To narrow it down even further, focus on the tweets which get the most re-tweets and generate the most conversation.
Once you have perfected the personal and business orientated tweets you can then start to combine the two. This is where really clever tweeting comes in, as you are inadvertently promoting your company’s products or services in such a natural way that it will not be particularly obvious. Whilst constantly tweeting about what you are watching on TV will not build brand awareness and generate sales, it will create a more robust and stable audience and network for you to discuss your company with.
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Posted by Steve.
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