Are there two different search markets? Those were the kinds of noises coming out of the recent Bing Search Summit in San Francisco, where Microsoft indicated that they see two different types of search results. Results where people search for documented information on the web, and social results which are more people-centric.
We know that Bing are going to be integrating Sibblingz social games onto their search engine, but Microsoft have also indicated a more aggressive approach to Bing, and are looking to change the way people search forevermore.
‘Device intelligence’, for instance, claims that Bing knows if searchers are using their desktop PCs or mobile phones to search, and will tailor the results accordingly. If they’re right then it will indeed throw up some new website optimisation questions and what techniques would best suit this application.
It also shows that, as technology advances, SEO will continue to adapt alongside it. Bing are also planning to integrate services into their local search services such as Open Table and FanSnap so searchers will be able to book tables at restaurants and purchase other tickets in an easy fashion.
So, Bing are looking to corner the second search market – the social web, showing how important SMM is for companies. The real winners if they do are those who have worked hard on their regional SEO if the Open Table and FanSnap plans are added to alongside other services. Bing is getting more local, which is surely a clever strategy as the UK is still feeling its way out of the recession.
What’s most striking is Microsoft’s passion to become real competition in the search market and not settle for second best. They feel they can overtake Google by offering searchers something different. Something innovative and new that’ll breathe fresh air into the search industry. Competition is always good, and we’ll be keeping a keen eye on their progression throughout 2011, which will no doubt be an important year for the challengers to the search engine crown.
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Posted by John.
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