We’ve long championed the benefits of video optimisation here at www.searchengineoptimisation.co.uk, especially when combined with a social media campaign. If you spend a lot of time and investment making a video for your business that’s going to be uploaded to YouTube, and it’s lucky enough to go viral, then the benefits your business can reap are potentially phenomenal.
Video optimisation is going to be very big business in the next few years of search marketing and SEO services. Google understood that when they purchased YouTube, and AOL have set their stall out with their recent acquisition of GoViral for $96.7 million.
Never heard of GoViral? Easy to understand – it was only founded as recently as 2005 by a pair of Danish internet advertising executives. Its mission? To help people understand the benefits of video marketing and how it can help accentuate their brand across the web.
So, a specialist video marketing company has been captured by AOL. It’s true to say that the potential of advertising through web videos is yet to be fully realised. Have AOL stolen a march on their competitors with this purchase?
“We believe that GoViral … allows us to match our ambition for premium content creation and engaging advertising, with highly targeted distribution at scale. Video is core to AOL’s consumer programming strategy,” says AOL Europe senior vice-president, Kate Burns.
It’ll take a while before the service is fully integrated into AOL’s core offerings, and we wonder how it’ll be combined with current SEO services. Anything that helps to promote video optimisation can only be good, though. The ability to make amateur video gets cheaper by the day. Creating something professional-looking for a business can reap all sorts of rewards, and the potential of this deal excites us.
One thing’s for certain, lessons have been learned since AOL’s ill-fated takeover of Bebo…
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Posted by John.
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