Recent research has unearthed some findings which are of relevance to a variety of social media marketing campaigns. This means that it is vital to understand the findings in some detail to assess whether or not they have resonance for a specific firm and its online activities. Some analysis is required, but it is not possible to complete the work without appreciating the features, functions and business of the site concerned. Much of what professional SEO services do is to keep in touch with changes in the ‘search world’ and respond appropriately in accordance with the unique specificities of a site and its actually existing offline activities.
At SearchEngineOptimisation.co.uk we make every effort to implement progressive campaigns on a flexible basis. This means that it is possible to adjust features of the campaign in line with findings from fresh research. Monitoring and research are an important part of internet marketing campaigns.
Contemporary research conducted by Pew Research has suggested that over the last year or so an increasing number of older internet users are using social networking sites. The statistics they have gathered indicate that Facebook, Twitter and LinkedIn are being used to a greater extent than used to be the case by users aged 50 and over. They are apparently particularly keen to ‘meet’ former friends and colleagues. In addition, it would seem that some individuals are using the social networking sites to cope with and find out about health issues.
It appears from the figures that the presence of middle-aged and elderly individuals on the new social media platforms has been growing fairly rapidly and this must mean that an increasing amount of marketing opportunities related to the demographic are becoming available. More research is arguably needed on a geographical basis to determine local and regional patterns of engagement by the mature and elderly segments of the population.
For some sites, it could be a considerable boon that the demographics are altering. For example, a site which sells stair lifts may consider launching a Facebook or Twitter campaign. People who have mobility issues are likely to appreciate the net as a way of socialising and there may be a target audience there which may be worthy of a subtle approach. It could be a prudent step to have a blog on the site and the attention of users can be drawn to updates via the relevant social media networking site.
Other sites, for example, sites which retail clothes, may also find that changes in the audiences on the social media are of relevance, even if that relevance is not quite so direct. It could be a matter of changing the design of the site so that its aesthetics are more appropriate, or it can involve making changes in the way an ongoing campaign is run. In practical terms, it may also mean that the stock’s composition is altered. This means that there is a lot to consider and much work to do if optimum solutions are to be found.
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Posted by Steve.
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