For a website to be successful, it needs to have the search engines on its side. As SEO experts, we spend so much time on our content and on making our websites as user-friendly as possible. Whilst users are ultimately the most important factor in a successful website, the search engines are the driving force behind them and if they cannot access your web pages then it makes the job of users finding your site much more difficult. The secret to making your site easy for both search engines and human web users to pick up is mostly down to the initial set up and maintenance of the site. Techniques also need to be applied to every page of your website, as even if a search engine crawler can pick up a page it does not automatically mean it can pick them all up. Poor navigation between pages is also a negative aspect for users when they do get through to a landing page.
Anybody offering search engine optimization services will know that access issues are basic problems and should not happen if you are using expert companies. However, the unfortunate matter is that they do occur. On the positive side, they are not that difficult to identify and understand and thankfully, not that difficult to rectify. There are of course many reasons for poor access to websites, and at SearchEngineOptimisation.co.uk we know the main culprits are sometimes the ones staring us in the face.
Links are everything and if a search engine or user cannot link to your site, it is pretty much useless. Whilst all good intentions are made in the beginning to set up strong and organic links, they do not stay that way of their own accord. Links which are broken or link to the wrong place are not good for your site reputation. Users will get irritated and not revisit, whilst search engines will penalise you for not keeping on top of your website optimisation.
Page loading speed can also have a negative effect your website for a number of reasons. For starters, if a web page takes a long time to load then a user will get bored and not wait around for it to load.
Similarly, a search engine does not favour sites which have large files and content that take a long time to download. Their reasons for this are that they know it is not user-friendly and that it could also be mistakenly perceived that it is the search engine that is loading at a poor pace. It is worth noting that this does not always apply with image and video files, as search engines are sophisticated enough to understand that these type of files take longer to download. Human users also know that larger content such as this can have a short delay. If you cannot avoid large web pages then consider making two pages out of the one content, to combat the problem.
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Posted by Jon.
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