Website design is an extensive area nowadays and is advancing at many different rates. On one hand it is becoming more of a specialist field with a lot of companies employing external services to help them with their design, whilst at the other end of the spectrum companies are learning more about web design themselves and choosing to create their own websites. Creating a successful website which is easy for users to read is harder than people initially think, and one area which is underestimated in terms of importance is colour scheme.
The problems which occur when deciding the colour scheme of the website are that usually the company already has brand colours and logos in place, which means that the automatic approach would be to design a website colour scheme using the same colours. Of course, this is excellent for brand consistency and identity and depending on your company colours it can work well. The issues arise when the company colours are not distinctive or strong, or simply not easy for consumers to digest. If you do find that this is the case then fear not, as you can select alternative colours for the main bulk of your web design, as long as there is some presence or resemblance to your corporate identity. A good way to combat this is to use the main corporate colours for borders or boxes.
If you ask your SEO experts for advice on web design then one of the first things they are likely to discuss with you is the font. Text is one of the most important things on a website, as if people cannot easily read the content on your site then they are likely to leave and not continue using it. The factors to consider are font size and colour. Size is generally best kept as standard, with headings and important information which you require to stand out in a larger font size.
When it comes to text colour, the key is to make it as pleasing on the eye as possible. Contrasting background and text colours are the best way to go but it is still a good idea to keep it simple. Dark text on a light background may sound basic, but is a safe and effective option. You can brighten up the rest of your website by asking your SEO experts to work on the surrounding design. However, it is best to avoid the text area of the web pages when trying to do something creative. Similarly, light text on a dark background can also work well, however dark backgrounds do require some skilled creative input to make them work.
Over half of your website is made up of background colour, sometimes more, and generally this will set the trend for the rest of the website. Using a small number of colours is also a good idea. Nowadays most websites can accommodate any colour as opposed to years ago when only a certain number were compatible. However, just because you can use them all, does not mean that you should.
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Posted by Haydn.
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