Like most companies offering search engine optimization services, we at SearchEngineOptimisation.co.uk face a constant battle with spam. From pop ups to emails, it appears to be everywhere and the increasingly worrying thing is that it seems to slip in so effortlessly and easily that we almost barely notice it. It seems that whoever is the driving force behind some of these spam sites takes it so seriously and are in fact doing it as a full time job. It surely must be the only explanation as to why spam appears to be getting to us.
What we mean by this is the relevant and accurate association which spam has towards us and our online habits. Take spam emails, for example. We are seeing a vast increase in links to fake login pages where the site will ask for passwords for an online account. The scary thing about these are that the majority of the time, the user will actually have an account of this nature, meaning it is extremely easy for people to get caught out.
The same goes for pop ups and spam links in comments. They seem to be so acute as to what activity we are conducting online and sometimes even what we are thinking. It is like they are getting inside our minds. From a personal point of view this is worrying and an obvious danger to our online security, and from a business point of view it is even more concerning.
When we consider email spam this is a real worry and any company which requires users to create an account or profile should be managing their spam filters regularly. Even though spam is random and nothing to do with a business the majority of the time, once there is an association with your company name you are already tarnished.
In terms of our online marketing and search engine optimisation we need to be doing more to monitor spam levels. Personal details are usually what people are after so try to include only the necessary details within your site. Most companies now adopt an email strategy which is a ‘no-reply’, meaning that the company can email members but they should not reply to it. This is a good tactic as it prevents any similar but fake email addresses from generating a response. It is also a good idea to provide your members with a URL address for the login page which they can add to their favourites so they do not follow links from any emails.
When it comes to spam links within your website, the best way to do this is purely by monitoring your blog comments and user posts. If you are on top of this then any spam links which appear can be discarded immediately before any actual users click on the link. If you are seeing any regular spam culprits then you can block these completely. Preventing as much spam as possible is definitely the easiest way to combat this and ensure as spam free a website as possible.
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Posted by Jon.
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