There are a vast array of companies offering SEO services out there, all providing advice on how to rank high within search engines and how to develop and design a website which is user friendly, search engine friendly and provides a good return on investment (ROI). The most amazing thing about a lot of these websites is the fact that the design and nature of their website does not reflect the advice they are dishing out. So does this mean they are all talk and no action? There is no point having all the knowledge yet no idea how to put it into practice, and surely if an SEO company cannot take the time to optimise their own website, then what chance have they got of creating a successful strategy for others?
Some of the most common complaints which people come up with are page ranking, site navigation and quality of content. All these things are extremely important factors in any search marketing strategy, yet are we being a little harsh expecting every company to get every aspect perfect? At SearchEngineOptimisation.co.uk, we know that SEO is not an exact science, and that the best way to get results is through ethical, white hat processes.
Page ranking within search engines is a common area for discussion, with users wondering why a company offering services which promise to rank you number one are in fact ranking on page three themselves. There are two main reasons for this. The first could be that the company are not following their own advice and their keywords and links are simply not up to scratch. This does seem the most obvious; however it is very unlikely as this would be commercial suicide if they were not optimising their own site. It is worth remembering that there are thousands of companies out there offering the same services and only one first page in Google. It does not matter how good your strategies are, if somebody else’s are better then they win. A lot of companies will focus on their strongest skills, so depending on the search phrase you enter will depend on where in Google they lie.
Website navigation is another area which generates conversation. Quite often it can be difficult to locate crucial areas on web optimisation sites, such as blog pages or contact details. Quite commonly users also find themselves having to use the internet browser back button to get back to where they came from, as the site links are simply not obvious enough to enable easy navigation. There really is no excusing poor site navigation, for any company.
Lastly the quality of content is often criticised. Anybody in the world of web design knows the importance of content, yet we often see extremes on websites of this nature. The extremes tend to be too much text or not enough, which does not really appeal to any audience. The other area to look at is what is actually included in the content. There are many web optimisation sites out there with no blog page at all, which seems extremely strange.
The rule is to practice what you preach. You cannot always be perfect, but at least show you are trying.
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Posted by Dan.
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“wondering why a company offering services which promise to rank you number one are in fact ranking on page three themselves”
LOL – and where does your website rank again?
Page 999?
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Admin reply: 4th for search engine optimisation