At SearchEngineOptimisation.co.uk we always like it when we see a good, honest site ranking well within the search engines. It shows they are doing everything by the book and are reaping the rewards for their hard work. With all the online advice and independent companies out there offering search engine optimisation services, everybody seems to be getting involved and is optimising their own site to the highest standard. As with everything however, too much of a good thing is bad for you and too much search engine optimization can have a negative effect on your site. It is easy to get carried away and overdo it a little, especially if you find that something is working well for you, however it is important to do things in moderation, as once you have gone too far it is difficult to get back.
Consider the basics of optimising your website for search engines and you will soon see how something which is a positive step to web optimisation can quickly turn into a negative if it is done too much. The trick to successful optimisation is finding the right balance, as not doing something enough will not get you noticed at all. This may seem a bit scary if you are new to the world of website design and management, but fear not as it is more a case of common sense and simply understanding what the search engines like and dislike.
One of the most important things you need to focus on is your keywords. Keywords come in various forms and you will find that some are more popular than others. Whilst you will focus on your most searched for keywords, it is important to include other keywords too which are relevant to your site, as you could be missing out on applicable search results and potential customers. Keywords can also be long tail, which means they can include more detailed and specific searches and are ideal for increasing page ranking and creating a much more relevant search for a user. The mistakes happen however, when websites recognise which keywords work best for them and simply stuff them into as many sentences as possible. Firstly, search engines frown upon keyword cramming and secondly, consider how awful your site content will be to read if every paragraph is overflowing with keywords.
The other main focus for search optimisation is links. Linking strategies are well thought through and you should ensure that you have strong links to and from any relevant pages. The purpose of links is to make it easy for other sites and search engines to pick your links up, whereas internal linking ensures easy navigation for users. As with keywords, the main mistake websites make is to link to and from everything they possibly can. With links it is all about quality over quantity, so ensure you stick to this.
Whilst there is no denying that good optimisation can get you far, be sure to know your boundaries otherwise the thing that has made you could easily break you.
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Posted by Jon.
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