We all know how important content is for the purpose of our website effectiveness and page rankings, yet what we often do not appreciate is how much time and effort we put into our content. Whether you hire an external search engine optimization company to control and write your content or you do it in-house, the process is time consuming and requires accurate attention to detail. Most of us at some point have come across the unfortunate situation of us losing all our content, or a large chunk of it. When this happens and we have no method of backup in place, it can be a catastrophe.
More recently we have seen reputable online resources suffering from this also. Earlier this year WordPress encountered one of its worst periods of downtime in years, almost two hours of no server. WordPress claim this was a router problem and assured all its users that all their content was still there and safe, the only issue was that their server was down which meant nobody could view it. Whilst it is exceptionally good news that no blogs were lost, the number of page views which the websites lost out on was well into the millions.
Server issues and the loss of content can affect us all. The web as a whole is much greater than an individual company or website, meaning its power is also a lot greater. Whilst there are things we can do to prevent downtime and make it as least damaging as can be, it is impossible to prevent it happening ever again as it is something beyond our control.
Backing up your content is the best thing any company who post a lot of content should do. In the case of the WordPress downtime, content was not actually lost, however in many instances, a computer crash scenario can result in a lot of lost work.
The recent downtime with WordPress obviously put the wind up them a little, as not long after the event they launched a new plugin called WordPress online backup plugin. This plugin enables users to backup their content quickly and easily to give you peace of mind and it is not at all difficult to use. The memory is large which is extremely good, particularly if you are blogging on a daily basis. For any users of WordPress, this is one of the SEO tools that should be seriously considered.
If you do not fancy this or are not a user of WordPress then a simple additional hard drive can work wonders. Previously bloggers have often emailed themselves their content on a daily or weekly basis, but this is a little time consuming and although very effective, not always the best way to go about things. Whichever way you choose, there is no mistaking the importance of backup. Accidents happen and being prepared for them can really be your saviour. At SearchEngineOptimisation.co.uk, we can advise you on the best way for your business to protect vital data.
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Posted by Susie.
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