There are all sorts of pitfalls to avoid if you’re running an SEO blog, but there’s one thing that is a silent killer. It’s a single prefix: ‘auto.’ If you’re struggling to get your search engine optimisation blog to rank, the automatic features on blog software could be the cause.
‘Automatic’ is a word that sets hearts a-quivering in every SEO agency. Website optimisation is not something that fits easily with automation, working best when a plan is specifically drawn up for the needs of a website. The automatic features of most forms of software add clutter that gets in the way of search engine spiders, causing extra work for the SEO agency involved. You can talk to us at SearchEngineOptimisation.co.uk about the optimisation process.
Automatic features to watch out for
So, what’s auto about your blog? Possibly nothing. If, however, you are one of the thousands of businesses using popular blogging software such as WordPress, there are plenty of automatic features to watch out for:
*automatic description compilation, which generally takes the first 20 words of posts
*automatic URLs, with clunky symbols added
*automatic tag lines, such as ‘just another WordPress blog’ on WordPress
*automatic, unoptimised navigation
*automatic code for templates, which may feature the sort of clutter that traps search engine spiders.
Your best bet, when using blogging software such as WordPress, is to customise anything that can be customised. It’s also a good idea to review your code if your skills are up to it. Be vigilant when using a ‘convenient’ blogging platform.
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Posted by Rory.
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