If you’re putting quality content on your SEO blog every day, chances are you’re following the tried-and-true rules for optimising content. In other words, you’re putting keywords in all the right places, making sure you’ve got links flowing in, and generally doing everything your SEO company tells you to do. If, however, you’re trying to get content from your approved site to the top of Google News, it’s a whole different game.
Not everyone can be accepted into Google News but it doesn’t hurt to try. Talk to our experts at searchengineoptimisation.co.uk about this. Google News sites have an edge on others because of those tantalising news bites that appear at the top of many searches. If your site’s on the list, you’ve got an extra shot at catching attention.
How to catch that attention is another matter. News content is assessed not so much by quality or authority as by timeliness. If you’re on the ball, you’re in.
The news for Google’s recent Panda 2.5 update is a great example of this. Many of the more reputable search industry news sites got in early with search engine optimisation news about the update’s winners and losers. After the first rush, however, the news results came from just about everywhere – some of the sources simply regurgitating previous articles. The common denominator was thorough references to the news event.
Keep your finger on the pulse if you’re aiming to have articles from your approved site featured at the top of Google News.
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Posted by Rory.
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