When coming across your links, whether it be in the search engines or around the net, internet users need a reason to click. This is part of the reason your search engine optimisation company will spend time optimising title tags as well as your pages. Description tags aren’t always something you can control, though.
For this reason, when writing the opening of your content, bear in mind that users will ask themselves the following questions:
*Is it something I already know? If so, there’s no need to click through.
*Is it something I disagree with? This can be a good or bad thing, depending on the topic and the user. Opening with a stirring statement is a great way to catch interest.
*Is it something that’s recently developed? SEO and news go together well. News is another prompter of clicks. If it’s fresh, there is a time imperative urging the user to click through.
*Is it something that will help me? The search for answers drives a lot of Internet activity. Building up your answers provides your site with a solid foundation to attract traffic. Talk with us at SearchEngineOptimisation.co.uk about this.
*Is it risky to my computer? This final question is less to do with your content, than with your site as a whole. Think about what makes you pause when coming across a new search engine marketing blog. Things like correct grammar and spelling, word choice and the quality of information presented are all signals to the user that you are a trustworthy site.
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Posted by Rory.
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