Images are such a side-issue for search engine optimisation that they often get overlooked during social media marketing. When companies start to think about adding social media services to their internet efforts, they tend to lump in some new tactics with their existing SEO or search engine marketing plans. When it comes to images, this can be a huge mistake.
Photos and other images are important for social media, and you can discuss this with us at searchengineoptimisation.co.uk. They’re a way to show your target audience that your company is real and a way to establish your personality. Companies like Coke or even Google have attracted fans because they post more than the staid, formal images traditionally used in business.
Here’s some guidance on what you should, and shouldn’t, post as part of your social media campaign:
*Candid snaps – happy times around the office, such as birthdays, ends of campaigns, or even casual Friday, shots from social events involving your company, shots sent in by your social media followers.
Don’t post: social pictures that are a little too messy. Fun is good, but keep some of your business image in mind.
*Professional snaps – professional profile pictures of your staff, but don’t make them too formal. Make sure some candid snaps of staff members are on your profiles as well and images from industry events.
Don’t post: sterile images from product catalogues, or corporate-style pictures of staff. Images that are too formal may keep your audience at arm’s length.
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Posted by Rory.
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