When embarking on any new website or online business there are a lot of choices to be made, and one of the most important is choosing the domain name for your website. The process can almost be compared to naming your children, as you know your company will live with this for a long time, be judged by others and be referred to by the name. Some companies stick to the safe side and choose a simple domain name which is pretty much their company name or business offering, whilst others decide to go a little bit more extreme and choose something which is wacky or humorous, in an attempt to stand out from the crowd this way. Whilst there is no real right and wrong answer, after all, you know your company best, it is worth taking a step back and looking at your company from both a user’s point of view and a search engines point of view, as domain name is more important than a lot of people initially think.
If you hire expert SEO services then it is always a good idea to ask their advice on what a good domain name is and what is not. Most companies will be happy to be as involved in the process as you wish, and getting an expert opinion is never a bad thing. The main points to remember are that you need your domain name to be liked by search engines, so taking the basics of a SEO strategy into account is the best approach.
Choosing an older domain name can often go in your favour, particularly when it comes to Google. Most companies will be aware of Google sandbox, which basically prevents new domain names from being visible within their search results. The time frame varies depending on multiple factors; however a typical period would be three to six months. Whilst this is not the end of the world and Google has good reason for doing this, it can be frustrating. By selecting an older, more trusted domain name, you can ensure your web pages appear within Google search results much quicker.
Keywords are crucial in any SEO campaign, and including your strongest within your domain name is a no-brainer really. Keywords are picked up by the search engines and your site will be deemed more relevant and honest by Google. Whilst it is not always a possibility to exactly match your domain name to your keywords, you can usually include some.
Think long term with your domain name. All SEO experts will tell you that once you embark on an online business plan you are in it for the long haul. If you are to be successful then you do not just want to be a profitable business, you want to be a brand within your own right. Selecting a name that is recognisable, catchy and brand worthy is always a good idea. Try to steer away from using words which are too industry specific or technical too, as a regular user may not be familiar with the vocabulary.
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Posted by Jon.
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