Keywords don’t seem difficult, at first. Working single or double-worded keywords naturally into your content isn’t a hard task. It gets slightly harder when you’re providing fresh content each day, but even then, it can be done.
When you’re optimising for long tail keywords, things get harder. Long tail keywords, in reflection of their marketing focus, generally describe products or use purchase-related phrases such as ‘buy cheap’ or ‘find bargain.’ Their structure makes them a lot more difficult to work with, and their length means it takes some skill to get repeated instances in the text.
Badly handled keywords result in low-quality content, which doesn’t help your online reputation management. While exact-match keyword placement is desirable, there are things you can do within your content that provide a support system:
1. First of all, let go of your understanding of the keyword as a single entity. Organic search engine optimisation relies on the natural use of keywords. For use to remain as natural-looking as possible, you may need to slip in a piece of punctuation or a linking word to make things flow better. Look at your keywords to spot likely new sentence starters.
2. Use keyword variants. Using variants of keywords is a good way to boost relevance without tripping the keyword density filter. Talk to us at SearchEngineOptimisation.co.uk about this.
3. Support with related terms and topics. Finally, the best way to work keywords in naturally is when you’re writing on related topics. If you get stuck for ideas, mapping out related terms can help.
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Posted by Rory.
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