What happens to the old content on your site? Does it simply disappear into the background? When everyone with a website is investing so much time and energy in high-quality SEO content, it seems a huge waste to let it sit in a site’s back pages. Google’s stand on fresh content makes it difficult to do much with the content you do have. Difficult, but not impossible.
1. Push related content. It’s a great idea to use link boxes that are along the lines of ‘If you enjoyed this article, you might enjoy…’ Not only is this one of the great internal link building strategies, it’s a way to keep old content alive.
2. Revamp old pieces. There’s nothing more frustrating than having a great piece of content that has been completely ignored. When you’ve expended energy on an amazing how-to article, or a series of graphics, and you feel the content hasn’t been given a fair chance, it’s a good idea to revisit it. Rewrite the piece, retune the images, take down the old version, and post an updated version. It lets your readers know you think deeply about your content, and it gets around the duplicate content issue with Google. Talk to our experts at SearchEngineOptimisation.co.uk about how to avoid duplicate content issues during your search engine optimisation campaign.
Old content doesn’t mean dead content. It certainly doesn’t need to mean forgotten content. When planning content with your SEO company, keep your older content in mind. It will come in useful.
About the author:
Posted by Rory.
Link to us
If you want to link to this blog, copy and paste the following HTML code to your website.