If you haven’t been living in a cave for the last two years, it’s likely you’ve noticed the buzz about social search. Just about everyone, from search engine optimisation shining stars to your average search engine marketing company, has been excited by the possibilities. Everyone, that is, apart from those who can’t really see what is so searchable on social websites.
The concepts of social networking and search engines don’t necessarily go hand in hand, and it can be difficult to see why targeting social search would be worthwhile. When you consider the volume of traffic involved, and the specificity of that traffic, the purpose of social search targeting becomes a little clearer.
The fact is that internet users are making use of social media sites as sources of information. Just as with the search engines, internet users tap away at search boxes on social media sites both for immediate information, and for lists of further places to seek that information. The main difference with social search is that the groups using each site are much more distinct, essentially allowing businesses to pick and choose which search groups they want to target. Talk to us at www.SearchEngineOptimisation.co.uk about how search affects social media services.
The answers each site provides also differ. If you participate on bookmarking sites like Digg, you have a better chance of getting old content listed in searches. If you’re chasing topic trends in your social media campaign, Twitter’s going to be a better bet. Every site has its benefits when you think ‘search’ as well as ‘social.’
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Posted by Rory.
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