Fresh content is a major undertaking. It requires investment, whether you’re sourcing content as part of professional SEO services or writing it in-house. With all the hard work that goes into keeping your website fresh and lively, it seems a shame that most content will be featured for a few weeks, and when archived getting the odd bit of traffic here and there at most.
Google has made it clear that recycled or republished content is less valuable for rankings, but there are still ways you can get more use out of your text. There are also ways to get fresh content for your pages without having to create entirely new text. Here are just a few.
*E-Books.
You can turn your content into a downloadable asset by making it into an e-book. Simply gather together pieces that have a common theme, set them into a PDF, and embed the PDF as a download. E-books are valuable for both search engine and marketing audiences, as they provide something of value to your target market for free. When you use your existing content, it’s free for you as well.
*As a basis for video content.
If you’ve posted how-to articles, why not turn them into how-to videos, getting two pieces out of your research? Talk to us at SearchEngineOptimisation.co.uk about how to use video content as part of your SEO plan.
*Existing resources.
Every business has newsletters, email marketing or other business copy. Make use of existing content assets on your website.
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Posted by Rory.
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