It can be incredibly frustrating when Google fails to crawl a carefully crafted page. After your search engine optimisation agency has spent so much time making the page perfectly tempting to passing internet users, Google’s spiders skip past. It happens. At least, it used to happen.
Now, Google has opened up the ability for registered site owners to submit their pages directly into the index. The ‘Fetch as Googlebot’ feature, which has been introduced to the tools section for webmaster accounts, allows site owners to chase down their page via a Googlebot, and then provides the option to submit the page to the index.
Why get excited over such a small change? The ability to submit pages directly to the index isn’t likely to alter your rankings, but it will allow you to be certain that important pages are indexed. The ‘Fetch as Googlebot’ and submission feature are both important in the same way that XML Sitemaps are important to SEO. In other words, they give you certain knowledge that your pages are being reviewed. Talk to us at SearchEngineOptimisation.co.uk about the importance of crawling to your site’s rankings and SEO strategy.
Before you get too excited at this SEO news, it’s important to know that not everything is being handed to site owners on a platter with this improvement. A limit on submissions each month means you can’t use this method for every page. While it would be nice to be able to submit your whole site, you can still rely on sitemaps to get Google to the important places.
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Posted by Rory.
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