We wrote about Adam Ant last week and his refusal to release his new album over the internet. We advised him against such a move, saying it may harm the overall revenue potential of his new project. We also couldn’t help but put in a good word for the internet, highlighting what a positive influence it’s been over the years across the globe.
Today, we have some data to back up our arguments against Mr. Ant’s claims. The British Video Association has released figures that show online rental services, in the space of a year, grew in value from £5million to an incredible £205million. Download sales of TV services and movies more than doubled too in the same period, rising from £35million to £78million.
Sadly though – and something that Adam might use as another con in his argument against the internet – the director general of the Industry Trust For Intellectual Property Awareness, Liz Bales, says that one in three television and film downloads is illegal. Piracy is still a key issue that needs to be resolved online, and that’s something that looks a long way from being resolved at the moment.
But apart from that, it’s likely that this trend will only climb upward. Most forms of media are swiftly making their way online and becoming available for digital distribution, with many outlets promoting them via search engine marketing and other methods. Digital transactions now account for 11 per cent of the video entertainment market in Britain today.
It’s a figure that can only grow, and a medium that could make Adam Ant a lot of money…
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Posted by John.
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