Static pages can seem like a slight waste of space, when you’re concentrating on search engine optimisation. When you’re trying to impress the search engines with your fresh content and high relevance to new searches, things like your frequently asked questions pages just don’t seem important. If used well, however, these pages can be of real use for your website optimisation plan.
FAQ sections can attract a fair amount of attention. These pages are often overlooked because the traffic they represent isn’t necessarily going to contribute to conversion rate optimisation. With a little thought, you can use these pages to put users onto the right path, and to help your optimisation plan at the same time.
1. Make them count. A lot of businesses short-change their FAQ section, believing it to be of little marketing use. A good FAQ page, however, can attract links. Your customers’ frequently asked questions are likely to be the same questions they ask your competitors. Provide a comprehensive guide, and you can promote it for links and boosting reputation. Talk to us at SearchEngineOptimisation.co.uk about internet reputation solutions.
2. Link through to relevant content pages. This can provide a small amount of link power to these pages, but more valuable in business terms is that it will get customers into your main pages.
3. Answer the real questions. A good way to reinvigorate your FAQs is to ask for customer questions. Answer them in your FAQ section, and then link through from your comments. This will draw more traffic to the page and help push the flow through to other pages in turn.
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Posted by Rory.
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