SEO, search engines, and even the way you go about interacting with your customers is rapidly changing. The field of competition is wider, with YouTube, Facebook and Twitter seriously competing with giants like Google for internet attention. All the signs point in one direction: if you haven’t got sociable yet, you may soon start losing out.
There are two incredibly strong indicators that sociability is the future of the net.
1. The social is affecting search
The search engines have acknowledged how big sociability is by introducing increasingly social elements. Google’s +1 has sparked debate about whether Google may soon be able to take on Twitter and Facebook in the social arena. Bing’s social results in the listings gave every appearance of giving the search industry runner-up a serious edge on Google.
It’s taken the search engines a while to move into the social. Now that these internet powerhouses have acknowledged the influence of social media, it’s a pretty good indication that ordinary websites should as well.
2. Sociability means interaction
Social media optimisation has been an optional add-on. Sites interested in expanding beyond what a search engine marketing company can offer began to look into SMM as an option. Social media has since turned internet interaction on its head, with internet users trending toward distributing information socially. Talk to us at SearchEngineOptimisation.co.uk about this.
The combination of search engines turning social, and the trend toward social information sharing, should be a powerful motivator. Businesses that don’t start building social influence now are simply going to be left behind.
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Posted by Rory.
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