After the various releases of the Panda Update, it’s clear that Google sees content as the key to improving its search results. It specifically penalises lower quality content that has little value in terms of search engine optimisation, or to the user. Google has vowed to crack down on bad content this year, and it appears to be winning the war.
With that in mind, here are the top ways to annoy Google in this content-driven climate:
1. Purposeless content.
We’ve all come across it at times, the article that has absolutely no point. Reading such articles makes you wonder why the writer even bothered. The answer, of course, is that the writer simply wanted to fill space. For successful organic SEO, make sure your content has a point.
2. Puff pieces.
Similar to purposeless content, puff pieces annoy Google (and site users) by lightly touching on information. This usually occurs when low-paid writers are used for to publish articles about a subject they are unfamiliar with.
3. Bald pages.
Google spiders need something to sink their teeth into. Talk to our team at SearchEngineOptimisation.co.uk about ideal word counts for pages.
4. Poor spelling and phrasing.
While Google does allow for spelling errors, the best way to ensure that your content is indexed for the right keywords is to spell them correctly. Not only this, but correct spelling and grammar ensure you get your message into the heads of your target market.
5. Repetition.
It shouldn’t need to be said – Google hates republished content. Don’t buy anything that’s already been published.
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Posted by Rory.
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