Google News can be a real boon to a search engine optimisation plan. Getting part of your content pushed up to the top of Google’s results can boost traffic astronomically. Before you take the SEO news route, however, you need to get your site accepted by Google as a news source. Here are five steps to help make that happen.
1. Make sure your blog is up to scratch. It takes more than just an SEO blog to be accepted as a Google News source. Unsurprisingly, Google looks for sites that have a news bent when selecting sources for Google News. Your blog or content pages need to have a focus on recent events if you’re targeting Google News.
2. Make sure you fit the technical requirements. Google has a number of helpful pages for site owners trying to get accepted into Google News. Most of these should have been covered by your search engine optimisation company during your SEO plan, but it’s worth cross-checking.
3. Always post unique content. It’s an SEO basic these days, but doubly so for news content.
4. Use multiple authors. Although there are a few disagreements about how to get into Google News, one piece of advice across the board is to use multiple writers. This helps boost the appearance of a news site. Talk to us at searchengineoptimisation.co.uk about increasing the number of writers for your optimisation content plan.
5. Spruce up your site. The more professional your site appears, the better your chances are.
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Posted by Rory.
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