Link building shouldn’t just be dived into, as any good SEO agency will tell you. Before you begin, you need to check through a number of things on your own site.
1. Are the pages loading properly? This may seem too basic to worry about, and indeed it is something that your search engine optimisation agency should have covered in the initial stages of your search engine optimisation services. However, errors do happen. Make sure your links aren’t turning up 404 errors.
2. Does the page match your keyword? It’s astounding how many sites direct inbound links to pages that just don’t fit. Landing pages need to be tailored to suit the topic of the linking site. You can discuss landing page tailoring and professional SEO services with us at SearchEngineOptimisation.co.uk.
3. Have you placed keywords? Having the keyword in your title and headings provides a strong link between the linking and landing pages.
4. Are you ready for your target users? You need to be ready for the traffic that will land on your pages. Providing your contact details, setting up your conversion funnel and preparing your email capture forms are all essentials.
5. Is your content fresh? It shouldn’t be forgotten that Google is looking at the quality of your site as well as the quality of your links. No area of SEO is discrete.
Running through the above checks for every potential landing page may be tedious, but it’s work that pays off. Having your website organised ensures that your link building efforts will bring the maximum returns.
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Posted by Rory.
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