Bad news from Bellwether. Their latest quarterly report, produced in conjunction with the Institute of Practitioners in Advertising and BDO, shows that marketing executives around the UK slashed their marketing budget in the run up to 2011.
Twenty-two per cent of companies revised their marketing budgets down during the last three months of 2010. However, despite this, budgets for advertising online and internet marketing saw ‘modest’ growth. While modest though it was still at its smallest rate in 18 months.
We feel it’s encouraging to see that budgets for online marketing are increasing, whilst figures for television advertising, radio and other mainstream media were heavily revised. It shows the importance of having a healthy budget for your online campaign, whether you want to indulge in PPC, search engine optimisation, affiliate marketing, link building services or other specialist techniques.
There are a wealth of options you can employ for your internet marketing campaign, that can attract new, targeted traffic whilst improving your ROI. Like most things in business, you have to properly invest before you reap any kind of serious reward, but the benefits can be incredible if you strategise correctly and utilise the right methods.
As online revenues for some retailers show around the Christmas 2010 period, more and more people are taking to shopping online, which makes online sales a key part of business revenue for those sites that have invested in their online advertising accordingly. Focusing on the strengths of your website whilst improving on the weaker areas is planning ahead, and will help to generate traffic through key on-page and off-page methods.
A properly-targeted campaign is a wonderful investment for your business, and working in tandem with an SEO agency can help to thrust the online arm of your business to a wider online audience who are searching for your terms. When it comes to marketing your business, a solid budget across a variety of areas is the best way to promote yourself online.
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Posted by John.
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