Site owners have many things to be concerned about when worrying about SEO penalties. It was once hard to pin down which particular error can get you into the most trouble. Once upon a time, that is, until one of Google’s gurus announced that the search engine comes down most hard on sites that infringe its linking rules.
The statement was made by Google team member Wysz, who is part of the search quality team, as part of a discussion about linking schemes back in Dec 2010. Wysz felt it was an opportune moment to point out that linking schemes are ‘one of the toughest violations for a webmaster to recover from.’ Strong words.
The search engine giant often comes under criticism for not providing enough information on how its spam team operates. In a world where some very obvious spammers seem to get away scot free while other, smaller offenders have to pay a huge price, any lack of response from Google’s spam team is taken as major neglect. As the above statement came from someone in the search quality team, however, the angle seems to be more about the practical methods Google uses to preserve the integrity of its results. This is valuable information because it’s a hint of the search engine’s general attitude, rather than its specific response to particular offenders. This can have a major impact on SEO link building as an optimisation tool.
Of course, Google’s webmasters aren’t a single entity, and do sometimes say things that contradict each other. Elsewhere in Google’s blog history they will surely say that something else is the most grievous offence when it comes to search engine optimisation. What the statement does highlight, however, is how important it is to be careful when trying to get to the top of the rankings, and you can discuss this with us at Searchengineoptimisation.co.uk. Too much enthusiasm can lead you to do things that you’ll later regret.
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Posted by Kim.
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