There are plenty of seo techniques and services that can truly be considered difficult, such as effective social media optimization or creating an efficient internet linking structure on your pages; however the most effective are still undoubtedly practices are still the most simple: content creation and keyword management. It is surprising, then, then even the most hardened seo experts neglect what is one of the most simple but effective of seo techniques – i.e. keyword placement.
Of course keyword placement isn’t the the most important aspect of seo – however in an industry where a myriad of practises must pull their weight in order to produce the best result possible, keyword placement is ignored at the peril of your search engine optimization services.
There are plenty of reasons why keyword placement is neglected by so called sSEO experts, and these range from “our content creation strategy offers little flexibility when it comes to placing keywords” to “we didn’t even realise that keyword placement matters!” In fact when compared to other seo practises, keyword placement is criminally under considered, or when it is considered it is usually as a side-effect to content creation.
With this in mind – what is keyword placement, and how is it best utilised?
Titles
Firstly, and perhaps most importantly, keyword placement within your titles will have the most bearing on your seo success, and with this in mind search engine optimization services really do need to ensure that they optimise their titles. On a simple level it is helpful, in regards to seo, that the titles on your page i.e. within your actual title or within the <title> tag, contain some relevant keywords, however it is an often overlooked fact that the closer your keywords are to the start of the title the more effective it will be in terms of search engine optimisation.
Headers
In terms of users, more often than not your headers will be the only text on your content that will be actually read, and therefore it is advisable that they are relevant and well written. However, as well as optimizing the usability of your content, your headers will also play an important role in regards to seo, as they are usually more prominent – as well as receptive to keywords. With usability and SEO in mind, therefore, it is a good idea to incorporate keywords into your header – but be warned, overlong headers that appear to be keyword stuffed will set off alarm bells to search engines.
Body of Text
Content should also be written with quality in mind, and therefore you should only manoeuvre keywords around the body of your text if it does not come at the expense of the integrity of your work. However, in saying this, there are ways to optimize keyword placement within content; for example, by incorporating keywords within the first and last sentences of your text.
To conclude, many SEO experts will suggest that the meta tags play no role in search engine optimisation, and in a way they are right; however, this isn’t the whole story, and by placing keywords in the meta tags you will better communicate to search engines what your page is about – which will allow the more efficient indexing of your site.
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Posted by Mike.
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