So you’ve learned about SEO and are writing brand-spanking new, fresh content.
All well and good. But never forget that you are writing for the benefit of your readership first and foremost.
My argument has always been that quality content is more important than quantity. I believe that a handful of blogs a month that spark interest will always be more beneficial than a crateful of blogs that have absolutelyno value.
But not everybody is in perfect harmony with their writing voice. If you’re posting your own blogs on your site then you obviously have something you want to get across to your visitors. But you may look back on it a month later when your muse has gone, and wish you had got your point across in a cleaner, clearer fashion.
That’s the curse of commercial writing. A social writer has the luxury of jotting something down, leaving it for a few weeks, returning to it and making amendments. They can carefully dissect it, cutting pieces out that don’t fit. You don’t have that luxury in a commercial setup. You’re writing to deadline – you need to get your point across to people as quickly as possible.
So, how do you become confident enough in your writing to publish it worldwide on an instant basis? I can’t help you in that regard, sorry! What I CAN offer you though is advice to make your writing crisper than a freshly-battered cod. And chips. Lovely chunky ones.
Therefore. Meanwhile. However. Nonetheless. For example. As such. Hence. Thus.
You don’t need to start your sentences with words like these. Take this sentence:
“Craig was making his own egg mayonnaise sandwich. At the same time, he also added salt and pepper for taste.”
There are two different ways to shorten this sentence to make it more interesting and powerful. Both methods involve wielding the knife.
“Craig was making his own egg mayonnaise sandwich, adding salt and pepper for taste.”
“Craig was making his own egg mayonnaise sandwich. He added salt and pepper for taste.”
We see the sentence is shorter and packs a punch. Well, making as much of a punch as a sentence about egg mayonnaise can, I suppose. A key way to toughen up your writing is to extract. Try to keep one ‘thought’ in one sentence. Over-blowing sentences only leads to complications and confusion.
Take a breath. Think of yourself as a newsreader on a mainstream channel. They keep their sentences short and simple when reading the news to the audience. They stop for breath so everybody can digest the information quickly.
Read your writing out loud, it gives a different perspective to what you’ve written. I wrote an SEO video script recently and thought it was fine when I read it over. When it came to filming, however, there was a comma cull of incredible proportions.
Short, simple sentences will help your readers out. As far as I’m concerned that’s what searchers are always looking for. There is an abundance of information all over the internet. By making your content more readable than anyone else’s on a regular basis, people will always flock to it and share it with their friends.
Keep your eyes out on our website for more Write Club.
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Posted by John.
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