With the vast competition between online companies now, it is important that any website does what it can to increase their rankings within search engine results pages. Over the past year we have seen a huge increase in real time reporting, which has been made popular largely due to social networking sites and social media marketing. Real time searches are great when they are concerned with up to date news, which also makes real time searches a great place for higher search rankings. The easiest way to do this is by the use of press releases, and creating successful ones to compete in search engines is not as difficult as you may initially think.
The first rule about writing a press release is to ensure that you do actually have a valid topic to talk about. Writing a press release for the sake of it will not do you any favours as relevant content is what search engines are looking for, along with users. If you do find that you have a topic worth talking about then the first thing you need to do is get in there as soon as possible. If the news is concerning your business then you are more likely to be the first to announce the news. If the press release is concerning industry news then you need to be on the ball, as the chances are there could be other companies releasing statements too.
When writing SEO press releases you obviously need to take other factors into account than you may do with just a standard press release. These basically revolve around tailoring your content so that it appeals to search engines, and other websites, and here at SearchEngineOptimisation.co.uk we are experts at this. Keywords are crucial and prior to even beginning the press release you should consider carefully what keywords you are going to use. Think about the topic in question and what users looking for the information may use as a search phrase.
The content of a press release for search engine purposes should follow the same format of a standard press release; a catchy title, a summary of the subject, details, company information and contact details. It is important that you include the date in tags as this will show the search engines how recent the information is. The title should not only be catchy, it should always include a strong keyword and should be enticing and inviting to searchers.
One of the main benefits a website gets from creating strong press releases is the number of backlinks that can be achieved from other websites. If you have already produced a strong, concise and easy to understand piece of content then it is less likely that other websites will re-write the copy for their own pages. What is more common is for other websites to write a short summary of the news and then post a link within their short article to your website. This is not only great for generating traffic to your news release, it also creates awareness of your website to users and can aid in strengthening your brand image.
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Posted by Susie.
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